9 Words that Turned a “No” into a “Yes”

This great video reminds us that it’s not what you say that makes the biggest difference – it’s how you say it.

Why do these 9 words work? They tug at emotions by highlighting the gap between a goal (see the beautiful day) and the current situation (I can’t see it) through the “eyes” of the hero – the classic elements of storytelling.

I’ll be writing more about storytelling in business. Subscribe to this blog to receive new blog posts.

About the author: Bruce Gabrielle is author of Speaking PowerPoint: the new language of business, showing a 12-step method for creating clearer and more persuasive PowerPoint slides for boardroom presentations. Subscribe to this blog or join my LinkedIn group to get new posts sent to your inbox.

One thought on “9 Words that Turned a “No” into a “Yes”

  1. This video reminded me of the Heath brothers’ book Made to Stick in which they set out to show why some messages have that sticky factor that makes them so effective and this definitely encompasses their six identified categories: Simple, Unexpected, Concrete, Credible, Emotional and Stories.

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