• Dataviz – How will a 20% import tax affect the U.S. and Mexico?

  • Posted on January 27, 2017

  • There’s been a lot of talk about Trump imposing a 20% tax on imports from Mexico to help pay for the wall. I don’t quite get this logic because it means U.S. businesses will be paying those taxes, and thus paying for the wall, not Mexico.

    Anyway, as this conversation continues I thought it would be useful to really understand how much business goes on between the U.S. and Mexico, so I created this infographic. The U.S. is Mexico’s biggest trading partner, buying 73% of Mexico’s exports (Source). The pie charts, scaled to show absolute size of exports, show how crucial exports to the U.S. are for Mexico. But Mexico is the U.S.’s second-largest customer (behind Canada), so it would be damaging if Mexico retaliated with their own import taxes (Source). But Mexico clearly has more to lose.

    mexico-exports-pie-charts

    Notice also that most of the products that will get this new tax are cars, trucks and auto parts. About $100 billion according to this source, or about a third of their exports into the U.S. Is this just part of Trump’s strategy to force U.S. automakers to bring more jobs back into the U.S.?

    Storytelling with Graphs cover

    If you like this graph, you’ll love my new book “Storytelling with Graphs” which shares all my secrets for drawing insights out of data and displaying data to tell a story. I’m hoping to publish it in the next few months. Subscribe to this blog to be alerted when it’s available.

    About the author: Bruce Gabrielle is author of Speaking PowerPoint: the New Language of Business, showing a 12-step method for creating clearer and more persuasive PowerPoint slides for boardroom presentations. Subscribe to this blog or join my LinkedIn group to get new posts sent to your inbox.

     


  • 5 Tips for Building Slides to Impress Any Executive

  • Posted on April 7, 2016

  • exec meeting

    An executive sponsor can make or break your project — and often your career. Impressing an exec starts with understanding how they are different: smarter, more impatient, more demanding than regular audiences.

    It’s easy to drive an exec crazy with poor PowerPoint slides. But it’s equally easy to impress an exec with PowerPoint slides that respect their need for speed.

    get to point fast

    Here are five tips to help you make an impressive slide deck for your next executive presentation.

    1. Go in with 3 points. You should be able to do your entire presentation on slide 1. What three points will you cover in today’s meeting? Expect that the executive will hijack the meeting, talk and ask questions for most of it. It doesn’t matter. You could do your entire presentation on slide 1. If the executive wants more details and evidence, move into the rest of the deck.

    2. Short decks. Execs are impatient, want to get to the point quickly and are more interested in the key issues than the details. So aim to keep the deck super-short. 2-3 slides is not too short for an exec. Keep the “thunk factor” in mind: thick decks are the bane of a busy exec’s existence. Be prepared to answer any of the exec’s follow up questions with appendix material.

    3. Concise text. Execs think fast, process fast, hate having their time wasted, so write text to enable speed-reading. Use short phrases and elaborate on them verbally. Don’t put full sentences on slides — it slows the exec down.

    4. Diagrams. In the same way, diagrams also help execs to speed-read. Diagrams, flow charts, timelines, maps are great ways to give the exec context on the entire situation quickly. And they like that. Look for ways to convert text into diagrams that show how all the parts fit together.

    5. Pay attention to slide hygiene. Executives have high standards — for themselves and others — and these things drive them absolutely crazy: spelling errors, grammatical errors, inconsistent punctuation (periods at the end of sentences or not? Pick ONE), Inconsistent capitalization in Slide titles, different bullets points on different slides, random fonts. Pay attention to these little details because the exec is.

    The regular rules for building slides go out the window when you’re presenting to execs. Keep in mind their unique need for speed and build slides that will impress them. It will pay off in turning an executive into a sponsor who can have a significant impact on the success of your project — and your career.

    About the author: Bruce Gabrielle is author of Speaking PowerPoint: the New Language of Business, showing a 12-step method for creating clearer and more persuasive PowerPoint slides for boardroom presentations. Subscribe to this blog or join my LinkedIn group to get new posts sent to your inbox.


  • Trump or Cruz: Who Will Win the GOP Nomination? Graphs Tell the Story.

  • Posted on March 18, 2016

  • After Super Tuesday 2.0, Trump looks like the runaway leader with 673 delegates – 260 more than his closest rival Cruz. Does this mean Trump is the most likely nominee? Or does Rubio’s exit from the race now make Cruz the most likely nominee?

    Interestingly enough, there’s a higher chance Cruz will end up with more delegates than Trump at this point. But it all hinges on what happens in Arizona and Utah on March 22.

    Utah: Cruz May Take it All
    Utah will be a closed caucus, where Trump tends to lose. February polls show Trump with only 18% support behind Cruz (22%) and Rubio (24%). If the caucus winner gets more than 50% they will win all of Utah’s delegates. Utah also has a large Mormon population and is a big Romney supporter, and Utah is where Romney announced his anti-Trump campaign.

    The polls were taken way back in Feb 10-15, when Carson, Bush and Fiorina were still in the race, and a lot has changed since then, but the writing is clearly on the wall: Utah is no fan of Trump. All indications are Cruz will win Utah, and may even pass the 50% hurdle and take home all 40 delegates.

    Arizona: Could Go Either Way
    In Arizona, Trump leads the polls with 31% vs 19% for Cruz, 10% for Rubio, 10% for Kasich and 30% undecided. Looks like a sure Trump route, right? But 10% of voters supported Rubio. Where will they vote now? Two studies found that about 50% of Rubio’s supporters would vote for Cruz and 13% would vote for Trump. If we re-allocate Rubio’s supporters, the polls are more like 32% Trump, 24% Cruz and 13% Kasich. So Rubio dropping out will help Cruz more than Trump.

    30% are undecided. But from exit polls we know that late-deciders generally don’t go for Trump. On average, 25% go for Trump and about 50% go for Cruz. That means the polls will be 39% Trump, 39% Cruz. It will be a hotly contested contest in Arizona and could go either way.

    New Delegate Math
    If Cruz wins both Arizona and Utah, the delegate counts will be Trump 673, Cruz 509. With 969 delegates remaining, Trump will need to win 58% and Cruz will need to win 75% to amass 1,237 delegates. Both will be a stretch. Kasich is the wild card, siphoning off the anti-Trump supporters.

    Now, there’s still some wiggle room because there will be about 150 delegates from various state conventions and caucuses who are “unbound” and able to vote for any delegate, so Cruz and Trump will be angling for them to help them over the finish line. And even among the delegates each candidate has won, many of those candidates are “unbound” and don’t have to vote for the candidate who won them. We also don’t yet have all the delegates counted from Missouri and Illinois.

    But here’s the fun part – Cruz doesn’t have to get 1,237 delegates. He just needs to get more than Trump, or close enough to make the argument. For instance, if Trump finishes with 1,050 delegates and Cruz finishes with 1,010, Trump can’t really argue that he deserves the nomination because he has the most delegates. Both candidates fell short but they were basically tied.

    Let’s assume Kasich wins 50 of the remaining 969 delegates (5%). If Trump and Cruz split the remaining delegates, Trump will end with 1,100 delegates and Cruz with 920. If Cruz wins 56% of the remaining delegates, he and Trump will tie at 1,049 delegates.

    Anything over 56% and Cruz will have more delegates than Trump. And 56% is not a stretch if you assume Trump’s support is capped at about 40% and Cruz can win most of the remaining winner-take-all and winner-take-most states.

    Rubio and Kasich Delegates
    If Cruz and Trump enter the convention about 200 delegates short of the majority, now they can start negotiating with the unbound delegates, which may or may not be enough.

    Rubio and Kasich delegates are bound to them for the first round, but not the second round. If they still can’t get to a majority in the first round, in the second round they can look for Rubio or Kasich to support their candidacy and encourage their delegates to vote for one of them. Look for Kasich or Rubio to use their delegates as leverage for the vice president nomination.

    And if you like my graphs, look for my new book “Storytelling with Graphs” due out later this year.

    Storytelling with Graphs cover

    About the author: Bruce Gabrielle is author of Speaking PowerPoint: the New Language of Business, showing a 12-step method for creating clearer and more persuasive PowerPoint slides for boardroom presentations. Subscribe to this blog or join my LinkedIn group to get new posts sent to your inbox.


  • Does Trump have Enough Momentum after Super Tuesday? Graphs Tell the Story

  • Posted on March 4, 2016

  • Trump is on a high after winning 7 states on Super Tuesday and now leads the GOP race. But does he have enough momentum to win 1,237 delegates?

    Actually, he doesn’t. Look, he only won 42% of the delegates on Super Tuesday while Cruz won 37% – pretty close. In 2012, Romney won 54% of the Super Tuesday delegates. In 2008, McCain won 57% of them. In fact, Trump only won 34% of the popular vote compared to Romney’s 41% in 2008. So Trump doesn’t stack up too well with recent history.

    Slide2And Trump currently has 46% of all delegates, still shy of the 50%  he needs to clinch the nomination. But in 2012, Romney held 50% of all delegates by Super Tuesday, and in 2008 McCain held 54%. Trump does not have the same momentum Romney and McCain had with GOP voters.

    Slide3In fact, Trump has proven to be very beatable. He does well in states that hold open primaries, where Independents and Democrats are allowed to vote in the GOP race. He’s won 10 of 11 times there (4 by just a few percentage points). But in states that hold closed primaries or caucuses, where only registered Republicans can vote, Trump is only 1 for 5.

    Slide5There are 1,682 delegates left in 8 caucuses, 17 closed primaries and 14 open primaries. If Trump continues to do well in open primaries, including winning key winner-take-all states, but not in closed primaries or caucuses (even winning Florida and Ohio), I project he will fall short of the 1,237 goal. In fact, 3 delegates from each state are “unbound” and can elect to vote for whichever candidate they want at the Republican convention.

    Slide6

    So, it appears Trump simply doesn’t have enough momentum to propel him over the 50% goal line. This will end up a brokered convention and we might even see Jeb! Bush and Scott Walker back in play. Tune in to see if my projections were right.

    And if you like my graphs, look for my new book “Storytelling with Graphs” due out later this year.

    Storytelling with Graphs cover

    About the author: Bruce Gabrielle is author of Speaking PowerPoint: the New Language of Business, showing a 12-step method for creating clearer and more persuasive PowerPoint slides for boardroom presentations. Subscribe to this blog or join my LinkedIn group to get new posts sent to your inbox.


  • Who are the Internet Bandwidth Hogs? Graphs Tell the Story on #MakeoverMonday

  • Posted on February 22, 2016

  • The latest #MakeoverMonday challenges us to visualize this data, showing who is using up all the internet bandwidth. I teach storytelling with graphs in my full-day workshop, and will be releasing a book soon sharing all my secrets for creating clearer and more engaging graphs. As an educational opportunity, I wanted to tackle this data set.

    Slide1

    1. What’s the story?
    The first step to visualizing data is always going to be: what’s the story? There are actually lots of options here but I’m most interested in the fact that the top two bandwidth hogs are Netflix and YouTube – video streaming services. In fact, we also see Amazon Video Services is #4 and Hulu is #7. So we can summarize the main point as “streaming video makes up 61% of internet traffic”. And we’re going to put that summary in the graph title.

    Slide3

    2. What does this look like?
    One of the questions I begin asking upfront is “what does this look like in real life?” Because that will suggest the type of graph or table that will bring the data to life. Storytelling with graphs is not about just visualizing data. It’s choosing graphs and other design elements that make the data look more like the real event being measured.

    In this case, I’m already visualizing in my head an internet pipe carrying data broken into different lanes. Each lane’s width could represent each data series, showing size by the width of the lane. To finish the look, I’ll add a transmission tower on the left and a house on the right. Now we’ve peeled the lid off the data and are peering down into the actual thing being measured…internet traffic.

    Slide43. Highlighting
    We want to draw attention to certain parts of the graph so we use darker colors for the slices that represent streaming video services. We also use larger and bolder fonts for the largest sections. Everything else stays gray so it whispers in the background. It’s readable, but not calling attention to itself.

    Slide54. Logos
    We’re using the icons of the transmission tower and house. But I also want to use the logos for the video streaming services. Logos have emotional impact, especially logos we associate with fun and enjoyment. Many people feel excited when they watch Netflix start up on their TV or computer, and we can harness those emotions by using the logo. Similar feelings might be embedded in the YouTube, Amazon and Hulu logos. The logos also act like signposts, directing the reader’s attention to where we want them to look.

    Slide65. Color
    I could use any color for the highlighting. But I’m going to use the exact red you find in the Netflix logo. Fortunately, it also matches the YouTube logo pretty closely. How did I get the exact color match? By using a free software tool called Color Cop.

    Slide76. Motion
    Finally, I want to really give the impression of internet traffic flowing left to right, and not just a stacked bar chart. That reinforces the idea of bandwidth traffic. So I create an impression of the shape bending forward. I did this by adding a triangle, filling it in with white and then removing the outline, like this.

    Slide8And voila! Here is our finished graph!

    Slide9Storytelling with graphs is more than just visualizing data. It’s bringing the data to life in a way that engages the audience and encourages understanding and discussion. Look for my new book “Storytelling with Graphs” which should be released in the next few months. Subscribe to this blog or join my LinkedIn group to get an email when it’s available.

    Storytelling with Graphs cover

    About the author: Bruce Gabrielle is author of Speaking PowerPoint: the New Language of Business, showing a 12-step method for creating clearer and more persuasive PowerPoint slides for boardroom presentations. Subscribe to this blog or join my LinkedIn group to get new posts sent to your inbox.

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There’s been a lot of talk about Trump imposing a 20% tax on imports from Mexico to help pay for the wall. I don’t quite get this logic because it means U.S. businesses will be paying those taxes, and thus paying for the wall, not Mexico.

Anyway, as this conversation continues I thought it would be useful to really understand how much business goes on between the U.S. and Mexico, so I created this infographic. The U.S. is Mexico’s biggest trading partner, buying 73% of Mexico’s exports (Source). The pie charts, scaled to show absolute size of exports, show how crucial exports to the U.S. are for Mexico. But Mexico is the U.S.’s second-largest customer (behind Canada), so it would be damaging if Mexico retaliated with their own import taxes (Source). But Mexico clearly has more to lose.

mexico-exports-pie-charts

Notice also that most of the products that will get this new tax are cars, trucks and auto parts. About $100 billion according to this source, or about a third of their exports into the U.S. Is this just part of Trump’s strategy to force U.S. automakers to bring more jobs back into the U.S.?

Storytelling with Graphs cover

If you like this graph, you’ll love my new book “Storytelling with Graphs” which shares all my secrets for drawing insights out of data and displaying data to tell a story. I’m hoping to publish it in the next few months. Subscribe to this blog to be alerted when it’s available.

About the author: Bruce Gabrielle is author of Speaking PowerPoint: the New Language of Business, showing a 12-step method for creating clearer and more persuasive PowerPoint slides for boardroom presentations. Subscribe to this blog or join my LinkedIn group to get new posts sent to your inbox.

 

exec meeting

An executive sponsor can make or break your project — and often your career. Impressing an exec starts with understanding how they are different: smarter, more impatient, more demanding than regular audiences.

It’s easy to drive an exec crazy with poor PowerPoint slides. But it’s equally easy to impress an exec with PowerPoint slides that respect their need for speed.

get to point fast

Here are five tips to help you make an impressive slide deck for your next executive presentation.

1. Go in with 3 points. You should be able to do your entire presentation on slide 1. What three points will you cover in today’s meeting? Expect that the executive will hijack the meeting, talk and ask questions for most of it. It doesn’t matter. You could do your entire presentation on slide 1. If the executive wants more details and evidence, move into the rest of the deck.

2. Short decks. Execs are impatient, want to get to the point quickly and are more interested in the key issues than the details. So aim to keep the deck super-short. 2-3 slides is not too short for an exec. Keep the “thunk factor” in mind: thick decks are the bane of a busy exec’s existence. Be prepared to answer any of the exec’s follow up questions with appendix material.

3. Concise text. Execs think fast, process fast, hate having their time wasted, so write text to enable speed-reading. Use short phrases and elaborate on them verbally. Don’t put full sentences on slides — it slows the exec down.

4. Diagrams. In the same way, diagrams also help execs to speed-read. Diagrams, flow charts, timelines, maps are great ways to give the exec context on the entire situation quickly. And they like that. Look for ways to convert text into diagrams that show how all the parts fit together.

5. Pay attention to slide hygiene. Executives have high standards — for themselves and others — and these things drive them absolutely crazy: spelling errors, grammatical errors, inconsistent punctuation (periods at the end of sentences or not? Pick ONE), Inconsistent capitalization in Slide titles, different bullets points on different slides, random fonts. Pay attention to these little details because the exec is.

The regular rules for building slides go out the window when you’re presenting to execs. Keep in mind their unique need for speed and build slides that will impress them. It will pay off in turning an executive into a sponsor who can have a significant impact on the success of your project — and your career.

About the author: Bruce Gabrielle is author of Speaking PowerPoint: the New Language of Business, showing a 12-step method for creating clearer and more persuasive PowerPoint slides for boardroom presentations. Subscribe to this blog or join my LinkedIn group to get new posts sent to your inbox.

After Super Tuesday 2.0, Trump looks like the runaway leader with 673 delegates – 260 more than his closest rival Cruz. Does this mean Trump is the most likely nominee? Or does Rubio’s exit from the race now make Cruz the most likely nominee?

Interestingly enough, there’s a higher chance Cruz will end up with more delegates than Trump at this point. But it all hinges on what happens in Arizona and Utah on March 22.

Utah: Cruz May Take it All
Utah will be a closed caucus, where Trump tends to lose. February polls show Trump with only 18% support behind Cruz (22%) and Rubio (24%). If the caucus winner gets more than 50% they will win all of Utah’s delegates. Utah also has a large Mormon population and is a big Romney supporter, and Utah is where Romney announced his anti-Trump campaign.

The polls were taken way back in Feb 10-15, when Carson, Bush and Fiorina were still in the race, and a lot has changed since then, but the writing is clearly on the wall: Utah is no fan of Trump. All indications are Cruz will win Utah, and may even pass the 50% hurdle and take home all 40 delegates.

Arizona: Could Go Either Way
In Arizona, Trump leads the polls with 31% vs 19% for Cruz, 10% for Rubio, 10% for Kasich and 30% undecided. Looks like a sure Trump route, right? But 10% of voters supported Rubio. Where will they vote now? Two studies found that about 50% of Rubio’s supporters would vote for Cruz and 13% would vote for Trump. If we re-allocate Rubio’s supporters, the polls are more like 32% Trump, 24% Cruz and 13% Kasich. So Rubio dropping out will help Cruz more than Trump.

30% are undecided. But from exit polls we know that late-deciders generally don’t go for Trump. On average, 25% go for Trump and about 50% go for Cruz. That means the polls will be 39% Trump, 39% Cruz. It will be a hotly contested contest in Arizona and could go either way.

New Delegate Math
If Cruz wins both Arizona and Utah, the delegate counts will be Trump 673, Cruz 509. With 969 delegates remaining, Trump will need to win 58% and Cruz will need to win 75% to amass 1,237 delegates. Both will be a stretch. Kasich is the wild card, siphoning off the anti-Trump supporters.

Now, there’s still some wiggle room because there will be about 150 delegates from various state conventions and caucuses who are “unbound” and able to vote for any delegate, so Cruz and Trump will be angling for them to help them over the finish line. And even among the delegates each candidate has won, many of those candidates are “unbound” and don’t have to vote for the candidate who won them. We also don’t yet have all the delegates counted from Missouri and Illinois.

But here’s the fun part – Cruz doesn’t have to get 1,237 delegates. He just needs to get more than Trump, or close enough to make the argument. For instance, if Trump finishes with 1,050 delegates and Cruz finishes with 1,010, Trump can’t really argue that he deserves the nomination because he has the most delegates. Both candidates fell short but they were basically tied.

Let’s assume Kasich wins 50 of the remaining 969 delegates (5%). If Trump and Cruz split the remaining delegates, Trump will end with 1,100 delegates and Cruz with 920. If Cruz wins 56% of the remaining delegates, he and Trump will tie at 1,049 delegates.

Anything over 56% and Cruz will have more delegates than Trump. And 56% is not a stretch if you assume Trump’s support is capped at about 40% and Cruz can win most of the remaining winner-take-all and winner-take-most states.

Rubio and Kasich Delegates
If Cruz and Trump enter the convention about 200 delegates short of the majority, now they can start negotiating with the unbound delegates, which may or may not be enough.

Rubio and Kasich delegates are bound to them for the first round, but not the second round. If they still can’t get to a majority in the first round, in the second round they can look for Rubio or Kasich to support their candidacy and encourage their delegates to vote for one of them. Look for Kasich or Rubio to use their delegates as leverage for the vice president nomination.

And if you like my graphs, look for my new book “Storytelling with Graphs” due out later this year.

Storytelling with Graphs cover

About the author: Bruce Gabrielle is author of Speaking PowerPoint: the New Language of Business, showing a 12-step method for creating clearer and more persuasive PowerPoint slides for boardroom presentations. Subscribe to this blog or join my LinkedIn group to get new posts sent to your inbox.

Trump is on a high after winning 7 states on Super Tuesday and now leads the GOP race. But does he have enough momentum to win 1,237 delegates?

Actually, he doesn’t. Look, he only won 42% of the delegates on Super Tuesday while Cruz won 37% – pretty close. In 2012, Romney won 54% of the Super Tuesday delegates. In 2008, McCain won 57% of them. In fact, Trump only won 34% of the popular vote compared to Romney’s 41% in 2008. So Trump doesn’t stack up too well with recent history.

Slide2And Trump currently has 46% of all delegates, still shy of the 50%  he needs to clinch the nomination. But in 2012, Romney held 50% of all delegates by Super Tuesday, and in 2008 McCain held 54%. Trump does not have the same momentum Romney and McCain had with GOP voters.

Slide3In fact, Trump has proven to be very beatable. He does well in states that hold open primaries, where Independents and Democrats are allowed to vote in the GOP race. He’s won 10 of 11 times there (4 by just a few percentage points). But in states that hold closed primaries or caucuses, where only registered Republicans can vote, Trump is only 1 for 5.

Slide5There are 1,682 delegates left in 8 caucuses, 17 closed primaries and 14 open primaries. If Trump continues to do well in open primaries, including winning key winner-take-all states, but not in closed primaries or caucuses (even winning Florida and Ohio), I project he will fall short of the 1,237 goal. In fact, 3 delegates from each state are “unbound” and can elect to vote for whichever candidate they want at the Republican convention.

Slide6

So, it appears Trump simply doesn’t have enough momentum to propel him over the 50% goal line. This will end up a brokered convention and we might even see Jeb! Bush and Scott Walker back in play. Tune in to see if my projections were right.

And if you like my graphs, look for my new book “Storytelling with Graphs” due out later this year.

Storytelling with Graphs cover

About the author: Bruce Gabrielle is author of Speaking PowerPoint: the New Language of Business, showing a 12-step method for creating clearer and more persuasive PowerPoint slides for boardroom presentations. Subscribe to this blog or join my LinkedIn group to get new posts sent to your inbox.

The latest #MakeoverMonday challenges us to visualize this data, showing who is using up all the internet bandwidth. I teach storytelling with graphs in my full-day workshop, and will be releasing a book soon sharing all my secrets for creating clearer and more engaging graphs. As an educational opportunity, I wanted to tackle this data set.

Slide1

1. What’s the story?
The first step to visualizing data is always going to be: what’s the story? There are actually lots of options here but I’m most interested in the fact that the top two bandwidth hogs are Netflix and YouTube – video streaming services. In fact, we also see Amazon Video Services is #4 and Hulu is #7. So we can summarize the main point as “streaming video makes up 61% of internet traffic”. And we’re going to put that summary in the graph title.

Slide3

2. What does this look like?
One of the questions I begin asking upfront is “what does this look like in real life?” Because that will suggest the type of graph or table that will bring the data to life. Storytelling with graphs is not about just visualizing data. It’s choosing graphs and other design elements that make the data look more like the real event being measured.

In this case, I’m already visualizing in my head an internet pipe carrying data broken into different lanes. Each lane’s width could represent each data series, showing size by the width of the lane. To finish the look, I’ll add a transmission tower on the left and a house on the right. Now we’ve peeled the lid off the data and are peering down into the actual thing being measured…internet traffic.

Slide43. Highlighting
We want to draw attention to certain parts of the graph so we use darker colors for the slices that represent streaming video services. We also use larger and bolder fonts for the largest sections. Everything else stays gray so it whispers in the background. It’s readable, but not calling attention to itself.

Slide54. Logos
We’re using the icons of the transmission tower and house. But I also want to use the logos for the video streaming services. Logos have emotional impact, especially logos we associate with fun and enjoyment. Many people feel excited when they watch Netflix start up on their TV or computer, and we can harness those emotions by using the logo. Similar feelings might be embedded in the YouTube, Amazon and Hulu logos. The logos also act like signposts, directing the reader’s attention to where we want them to look.

Slide65. Color
I could use any color for the highlighting. But I’m going to use the exact red you find in the Netflix logo. Fortunately, it also matches the YouTube logo pretty closely. How did I get the exact color match? By using a free software tool called Color Cop.

Slide76. Motion
Finally, I want to really give the impression of internet traffic flowing left to right, and not just a stacked bar chart. That reinforces the idea of bandwidth traffic. So I create an impression of the shape bending forward. I did this by adding a triangle, filling it in with white and then removing the outline, like this.

Slide8And voila! Here is our finished graph!

Slide9Storytelling with graphs is more than just visualizing data. It’s bringing the data to life in a way that engages the audience and encourages understanding and discussion. Look for my new book “Storytelling with Graphs” which should be released in the next few months. Subscribe to this blog or join my LinkedIn group to get an email when it’s available.

Storytelling with Graphs cover

About the author: Bruce Gabrielle is author of Speaking PowerPoint: the New Language of Business, showing a 12-step method for creating clearer and more persuasive PowerPoint slides for boardroom presentations. Subscribe to this blog or join my LinkedIn group to get new posts sent to your inbox.