August 5, 2013
In a business presentation, you are often trying to persuade the audience to agree with your analysis, support your program or approve your budget request. Most […]
February 14, 2013
It’s Valentine’s Day and what better time to review the research on the color red to move an audience. Red has a lot of power to […]
July 26, 2012
An elevator pitch is how you respond to the question “So, what do you do?” But most elevator pitches don’t work. Who wants to be answered […]
June 14, 2012
We often use testimonials in sales presentations. But rather than enhance our credibility, they can feel fake and have no impact at all. For instance, an […]