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August 29, 2011Story of US Housing Market Boom and Bust in 3 Pictures
September 27, 2011Does every story need a hero? The answer is yes. The hero is the heart — the emotional center — of your story.
Now, the hero doesn’t have to be a human being. It can even be an inanimate object, as long as it is imbued with human-like qualities. Watch this amusing video, where the hero is a lamp. Notice the use of camera angles, music and even the angle of the lamp’s neck to convince you it has human-like feelings.
About the author: Bruce Gabrielle is author of Speaking PowerPoint: the New Language of Business, showing a 12-step method for creating clearer and more persuasive PowerPoint slides for boardroom presentations. Subscribe to this blog or join my LinkedIn group to get new posts sent to your inbox.
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Just watched your Board Room stories in the Outstanding Presentations. Great job. The “slope” you refer to is called Aristotle’s incline. Definitely worth re-reading The Poetics for classic story-telling theory. How he figured all that out thousands of years ago is the mystery!
Hi Cynthia – Thanks for letting me know about Aristotle’s Incline. It’s always a pleasure to learn something has a name other than “story slope”.
The Poetics is a tough read but I know it’s something I need to tackle to really get authoratative on storytelling. Very insightful guy that Aristotle. He could see the inner machinery of so many things.