sales presentation

August 5, 2013

Win the Audience Over by Using Reluctant Agreement

In a business presentation, you are often trying to persuade the audience to agree with your analysis, support your program or approve your budget request. Most […]
February 14, 2013

Use Red to Sway an Audience to Your Side

It’s Valentine’s Day and what better time to review the research on the color red to move an audience. Red has a lot of power to […]
July 26, 2012

3 Best Elevator Pitches

An elevator pitch is how you respond to the question “So, what do you do?” But most elevator pitches don’t work. Who wants to be answered […]
June 14, 2012

Add Punch to Your Sales Presentation with the Reverse Testimonial

We often use testimonials in sales presentations. But rather than enhance our credibility, they can feel fake and have no impact at all. For instance, an […]
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