July 12, 2012
One of PowerPoint’s worst weaknesses is how there are few smooth ways to transition from one slide to the next. Each slide transition is an abrupt […]
September 27, 2011
The essence of a story is that it has a beginning, middle and end. As an example, take a look at this story, told in three […]
September 15, 2011
Does every story need a hero? The answer is yes. The hero is the heart — the emotional center — of your story. Now, the hero doesn’t […]
August 23, 2011
You can bring your boring data to life if you’ll approach your numbers, not as an analyst, but as a journalist. Data just counts the thousands […]
August 15, 2011
Want to build a presentation that will grab attention and hold it until the end? Want to make sure it goes viral? Then don’t build slides […]
July 19, 2011
Metaphors are powerful weapons of persuasion. But when that metaphor reverses in mid-flight and comes back to smack you, it’s called a boomerang metaphor. A humorous example is of […]
July 17, 2011
Have you heard about Google Plus, Google’s social networking platform to challenge Facebook and Twitter? Are you excited? Or, like most on the internet, are you […]
July 14, 2011
Netflix is taking a public flogging for raising fees 60% – to $16/month from $10/month. 50,000 customers have posted angry comments to Netflix’s Facebook page and the assault […]
July 11, 2011
Storytelling is powerful. But there’s one ingredient that turns a good story into one so memorable you’ll want to tell others. That secret ingredient is…surprise! Watch this video […]