In my last blog, I discussed the four benefits of using storytelling: clearer message, increased trust, more word of mouth and increased agreement. But what, exactly, […]
In our last blog post, we learned that lawyers, non-profit marketers, advertisers, educators and others use stories effectively to explain and convince. But why do audiences […]
In Resonate, Nancy Duarte uses the “I Have a Dream” speech to illustrate the use of the Duarte storytelling method, which consists of alternately contrasting what […]
