storytelling

July 12, 2012

Slide Transitions Could Be a Game-Changer

One of PowerPoint’s worst weaknesses is how there are few smooth ways to transition from one slide to the next. Each slide transition is an abrupt […]
September 27, 2011

Story of US Housing Market Boom and Bust in 3 Pictures

The essence of a story is that it has a beginning, middle and end. As an example, take a look at this story, told in three […]
September 15, 2011

The Heart of Every Story – The Hero

Does every story need a hero? The answer is yes. The hero is the heart — the emotional center — of your story. Now, the hero doesn’t […]
August 23, 2011

Find the Human Face in Your Data to Uncover the Story

You can bring your boring data to life if you’ll approach your numbers, not as an analyst, but as a journalist. Data just counts the thousands […]
August 15, 2011

Don’t Build Slides Until they Pass the “Coffee Test”

Want to build a presentation that will grab attention and hold it until the end? Want to make sure it goes viral? Then don’t build slides […]
July 19, 2011

Master the Boomerang Metaphor and Win Any Argument

Metaphors are powerful weapons of persuasion. But when that metaphor reverses in mid-flight and comes back to smack you, it’s called a boomerang metaphor. A humorous example is of […]
July 17, 2011

Google+ Needs a Better Story

Have you heard about Google Plus, Google’s social networking platform to challenge Facebook and Twitter? Are you excited? Or, like most on the internet, are you […]
July 14, 2011

How can Netflix become the Story’s Hero Instead of the Villain?

Netflix is taking a public flogging for raising fees 60% – to $16/month from $10/month. 50,000 customers have posted angry comments to Netflix’s Facebook page and the assault […]
July 11, 2011

Surprise! The Secret Ingredient to Viral Stories

Storytelling is powerful. But there’s one ingredient that turns a good story into one so memorable you’ll want to tell others. That secret ingredient is…surprise! Watch this video […]
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