April 20, 2011
In my last blog, I discussed the four benefits of using storytelling: clearer message, increased trust, more word of mouth and increased agreement. But what, exactly, […]
April 11, 2011
In our last blog post, we learned that lawyers, non-profit marketers, advertisers, educators and others use stories effectively to explain and convince. But why do audiences […]
April 4, 2011
“Storytelling” is a hot topic in the presentation world. Whenever I tell people that I wrote a book on how to use PowerPoint in business, their […]
March 22, 2011
In Resonate, Nancy Duarte uses the “I Have a Dream” speech to illustrate the use of the Duarte storytelling method, which consists of alternately contrasting what […]
March 15, 2011
Have you ever had to deliver a presentation using someone else’s slides? Were they a mess? This was the question asked by T.J. Walker on the […]
January 28, 2011
We can learn a lot about how to use storytelling in presentations from President Obama’s “We Do Big Things” part of the State of the Union […]